Monday, March 25, 2013
Bangalore, March, 2013:
Lifestyle, India’s leading shopping destination synonymous with fashionable & gracious living, has been awarded the ‘Most Admired Fashion Retail Destination’ of the year at the 13th edition of the prestigious Images Fashion Award 2013(IFA). This is the third consecutive year that Lifestyle has received this honor amidst tough competition, thus indicating the leadership of the company in the segment.
India Fashion Forum (IFF) is the annual magnum opus of Indian fashion business which over the years has evolved as the largest gathering of fashion minds, ideas and innovative concepts. The forum also recognizes the performance of brands in the Indian fashion retail business through the prestigious Images Fashion Award (IFA). Conceived in the year 2000, IFA honours professionals and companies for Excellence in the Business of Fashion and follows strict international benchmarks in deciding the top honors. The selection process involves consumer and industry polls, self-nominations, performance assessment and tabulation audit by global consultants to short-list the outstanding achievers of fashion and retail industry.
Commenting on the occasion, Mr. Kabir Lumba, Managing Director, Lifestyle International (P) Ltd said “Lifestyle has consistently strived to set new benchmarks and redefine retail excellence, and therefore such recognition of our efforts at this prestigious platform by the customer, industry and peers is definitely motivating. I would like to dedicate this award to our employees whose hard work and dedication have significantly contributed in shaping our offering and store experience that the customers appreciate.”
Lifestyle International (P) Ltd.
Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the prestigious USD 4.7 billion Landmark Group (Dubai). Positioned as a trendy, young, colourful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Handbags & Footwear, Children Wear & Toys, Beauty and Home ware & Furniture; offering a convenient one-stop shop and a choice of over 500 national & international brands.
In the year 2005, Lifestyle launched its first specialized, stand-alone home improvement store – ‘Home Centre by Lifestyle’ – providing a one stop destination for furniture, home décor and soft furnishing that truly represents style, comfort and individuality. It currently has 35 Lifestyle and 15 exclusive Home Centre by Lifestyle across India.